May 12, 2026

What the World Needs Now…

is Love, Sweet Love.

No, not just for some
but for everyone.

—Lyrics by Hal David, 1965.


This is a new LOVE sign in Mt. Jackson. It was created by students at Triplett Tech.


In Toms Brook, a LOVE sign stands in front of a house. The sign has been there for years, but it gets periodically redecorated.


A closer look.

The tradition of creating these signs began in 1969 to go with the Virginia tourism slogan, “Virginia is for Lovers.” There are over 300 LOVE signs in the state. Many are unique, with stories behind the individual letters. Notice the apple tree symbol in the first sign, and the metal wheel in the second one.

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